Renée Rosenfeld is Vice President of Marketing and Communications at United Way of the National Capital Area where she oversees the brand development and communications to bring to life the organization’s mission, vision and work in building the most vibrant and accessible community for everyone in the National Capital Area.
Renée is a multi award-winning digital and communications strategist who leverages more than two decades of experience in entertainment and strategic communications. Renée guided the strategic creative development and implementation for the first national broadcast PSA campaign for the U.S. Consumer Product Safety Commission, receiving more than 500 million media impressions in less than one year. A native of the District, Renée returned home to lead the strategy to create and build the AMW Safety Center for America’s Most Wanted, the legendary television show’s brand extension into consumer and family safety. The AMW Safety Center combined broadcast segments with online interactive content on AMW.com, the show’s top five-ranked website. Renée has developed innovative media, content and communications strategies for the Kellogg Foundation, Phillips Sonicare, Boeing, Justice for Vets, and the Bill Gates initiative, the American Energy Innovation Council, among many others.
Prior to creating strategic content, Renée was a member of the production team for The West Wing, Felicity and many other theatrical movies and episodic series and has worked with JJ Abrams, Aaron Sorkin, McG and Steven Bochco. Having worked with the television and movie industry’s most celebrated filmmakers, Rosenfeld brings instinctive perspective and sensibilities to building story and character to create maximum impact. As an early adopter of digital media technologies and transmedia strategy, Renée’s work is focused on technologies in entertainment media and their implications for public education and advocacy.
Renée is currently serving her second term on the New Media Council National Board of the Producers Guild of America and has served as Human Services Commissioner for the City of West Hollywood, Victory Fund Board of Directors, co-chair of the Victory Campaign Board and as National Media advisor for Freedom to Work.
Renée received her B.A. in History from Carnegie-Mellon University and studied at the Institute of Political and Studies in conjunction with the London School of Economics.